This dataset includes the projected count of users at over 10,000 CVS Pharmacy
across the US. The data is aggregated by state (all CVS branded outlets are
combined).
TruFactor derives the number of users from observed counts that have been
filtered for exclusion and anonymized to ensure users cannot be re-identified.
Projections are extrapolated from US Census data using our proprietary
algorithm. For the avoidance of doubt, this dataset does not include user level
data.
For other Pharmacy brands or outlets (i.e., Walgreens, Walmart, Rite Aid, Kaiser
Permanente, Meijer Pharmacy, Hy-Vee pharmacy) or for more disaggregated data,
please reach out to clientservices@trufactor.io. Data can be provided for 25+
Pharmacy brands and at different levels of granularity or aggregation.
* Available for January 1, 2020 to April 14, 2020
* Source – Carrier CRM, Carrier Network Location, App Location
# Key Benefits
• Broad US coverage
• High quality data sourced from Telco Carrier Networks and Mobile Apps
• Highly accurate population estimates verified through deterministic subscriber
counts from the Telco Carrier Network
# Use Cases
• Support investment decision models for Financial Services companies
• Inform marketing and advertising spend
• Location analysis and site selection
• Competitor analysis and benchmarking
# Verticals
* Financial Services
* Retail
* CPG
* Real Estate
# About TruFactor Intelligence
* Privacy and Security TruFactor meets the most rigorous standards of
security, privacy, and compliance. TruFactor has collaborated with consumer
advocacy groups and incorporated guidelines from multiple federal agencies to
define industry-leading practices for data governance. Please see details at
https://trufactor.io/data-privacy-and-security
* Carrier-based Combines data from mobile telecommunication carriers, SDK
partners, and first-party application partnerships to deliver an integrated
and uniform view of consumers across physical and digital behavior. Data
sources are evaluated against robust criteria of Accuracy, Density, Variety,
Density, Lineage, Consent, Scale, and Retention.
* Intelligence-as-a-Service The TruFactor platform converts raw
signals into application-ready consumer intelligence via: Data Ingestion
and Anonymization, Transformation and Structuring, and AI and Optimization
Engine.
# Data Schema
Data Format: CSV
Sample:
“`
{
“state”: “CA”,
“date”: “2020-04-01”,
“location_count”: 1128,
“proj_user_count_1day”: 817570,
“proj_user_count_moving_avg_7day”: 795258,
“proj_user_count_index_7day”: 0.62
}
“`
state: The state abbreviation
date: The date the visits occurred
location_count: The number of locations, within the state, used in the data
projections
proj_user_count_1day: The projected count of users for the given date
proj_user_count_moving_avg_7day: The average projected count of users over a
moving 7 days
proj_user_count_index_7day: A 7 day average projection count of users
visiting the locations index relative to the daily average projected count of
users from January 5, 2020 – February 1, 2020.
For additional information, please contact <clientservices@trufactor.io>
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| Heapery Attribution License | Heapery-Private |
| Category | Geospatial |
| Data Schema | |
| Support Contact Email Address | support@heapery.com |
| Data Format | |
| Version number | |
| Language | English |
| Data Size | |
| Last Updated Date | 8/11/2020 |
| Refund Policy | Dataset is free and provided as-is |
