This trial dataset includes mode of transportation and aggregate demographics, a projected distribution of users, at each Route represented by an OpenStreetMap WayID for San Antonio and nearby suburbs for the month of February 2020. TruFactor derives the distribution from observed counts that have been filtered for exclusion and anonymized to ensure users can not be re-identified. Values are extrapolated from US Census data using our proprietary algorithm. Modes of transportation include Driving and Walking. Demographic attributes include Gender, Age Range, Ethnicity and Income Range. Additional demographics available upon request include device ownership, family size (children and adults), education levels, occupation and home ownership.
Nearby suburbs include New Braunfels, Schertz and Seguin.
For the avoidance of doubt, this dataset does not include user level data.
* Available for ~15K routes per day
* Source – Carrier CRM, Carrier Network Location, App Location
# Key Benefits
* Demographics based on Telco Carrier CRM, a highly accurate source. Additionally, the TruFactor platform filters out add-on mobile connections linked to a single user, and processes and normalizes the data eliminating potential inaccuracies.
* Income and Ethnicity data is unique in purity of source data, scale, and accuracy. (most data providers must approximate based on mobile device and app usage or mapping via email/physical channels vs. self-reported at scale).
# Use Cases
* Create full “DNA Maps” and customer segmentation based on routes
* Location-based advertising placements
* Site selection in Retail / Real Estate
# Verticals
* Out of Home Advertising
* Transportation and Logistics
* Urban Planning and Mobility
* Real Estate
# About TruFactor Intelligence
* Privacy and Security TruFactor meets the most rigorous standards of security, privacy, and compliance. TruFactor has collaborated with consumer advocacy groups and incorporated guidelines from multiple federal agencies to define industry-leading practices for data governance. Please see details at https://trufactor.io/data-privacy-and-security
* Carrier-based Combines data from mobile telecommunication carriers, SDK partners, and first-party application partnerships to deliver an integrated and uniform view of consumers across physical and digital behavior. Data sources are evaluated against robust criteria of Accuracy, Density, Variety, Density, Lineage, Consent, Scale, and Retention.
* Intelligence-as-a-Service The TruFactor platform converts raw signals into application-ready consumer intelligence via: Data Ingestion and Anonymization, Transformation and Structuring, and AI and Optimization Engine.
# Data Schema
Data Format: Parquet
Compression: Snappy
Sample:
“`
{
“way_id”: 111602437,
“total_users”: 37757,
“modalities”: [
{
“type”: “walking”,
“users”: 12493,
“age_ranges”: {
“18_to_25”: 17,
“26_to_35”: 26.54,
“36_to_45”: 21.71,
“46_to_55”: 15.2,
“56_to_65”: 13.1,
“66_to_75”: 4.6,
“76_plus”: 1.85
},
“genders”: {
“male”: 48.47,
“female”: 51.53
},
“ethnicities”: {
“american_indian”: 0.36,
“asian_or_pi”: 8.21,
“black”: 27.93,
“hispanic”: 42.18,
“multiracial”: 0.1,
“white”: 21.22
},
“incomes”: {
“1_to_14999_usd”: 3.55,
“15000_to_24999_usd”: 4.33,
“25000_to_34999_usd”: 6.28,
“35000_to_49999_usd”: 12.75,
“50000_to_74999_usd”: 22.21,
“75000_to_99999_usd”: 12.08,
“100000_to_124999_usd”: 10.7,
“125000_to_149999_usd”: 11.49,
“150000_to_174999_usd”: 5.79,
“175000_plus_usd”: 10.84
}
},
{
“type”: “driving”,
“users”: 25264,
“age_ranges”: {
“18_to_25”: 17,
“26_to_35”: 26.54,
“36_to_45”: 21.71,
“46_to_55”: 15.2,
“56_to_65”: 13.1,
“66_to_75”: 4.6,
“76_plus”: 1.85
},
“genders”: {
“male”: 48.47,
“female”: 51.53
},
“ethnicities”: {
“american_indian”: 0.36,
“asian_or_pi”: 8.21,
“black”: 27.93,
“hispanic”: 42.18,
“multiracial”: 0.1,
“white”: 21.22
},
“incomes”: {
“1_to_14999_usd”: 3.55,
“15000_to_24999_usd”: 4.33,
“25000_to_34999_usd”: 6.28,
“35000_to_49999_usd”: 12.75,
“50000_to_74999_usd”: 22.21,
“75000_to_99999_usd”: 12.08,
“100000_to_124999_usd”: 10.7,
“125000_to_149999_usd”: 11.49,
“150000_to_174999_usd”: 5.79,
“175000_plus_usd”: 10.84
}
}
]
}
“`
For additional information, please contact <clientservices@trufactor.io>
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| Heapery Attribution License | Heapery-Private |
| Category | Geospatial |
| Data Schema | |
| Support Contact Email Address | support@heapery.com |
| Data Format | |
| Version number | |
| Language | English |
| Data Size | |
| Last Updated Date | 8/11/2020 |
| Refund Policy | Dataset is free and provided as-is |
