TruFactor Daily Demographics by Locality (US – Northeast) – Trial

This TRIAL DATASET includes aggregate demographics: a projected distribution of users at each locality level in the US – Northeast region for a single day. Locality is represented by Resolution 6 H3 Indexes, each covering an area of 36 square kilometers. TruFactor derives the distribution from observed counts that have been filtered for exclusion and anonymized to ensure users can not be re-identified. Values are extrapolated from US Census data using our proprietary algorithm. Demographics include Gender, Age Range, Ethnicity and Income Range. For the avoidance of doubt, this dataset does not include user level data.

* Available for ~8k resolution 6 H3 indexes
* Source – Carrier CRM, Carrier Network Location, App Location

# Key Benefits
* Demographics based on highly accurate source (Telco Carrier CRM). The TruFactor platform filters out add-on mobile connections linked to a single user, and processes, and normalizes the data eliminating potential inaccuracies.
* Income and Ethnicity data is unique in purity of source, scale, and accuracy. (most data providers must approximate based on mobile device and app usage or mapping via email/physical channels vs. self-reported at scale).

# Use Cases
* Create full “DNA Maps” and customer segmentation by locality for campaigns, product mix, pricing
* Location-based advertising placements
* Site selection
* Location Affinity modeling (replicating high performing locations)

# Verticals
* Retail
* Commercial Real Estate

# About TruFactor Intelligence
* Privacy and Security TruFactor meets the most rigorous standards of security, privacy, and compliance. TruFactor has collaborated with consumer advocacy groups and incorporated guidelines from multiple federal agencies to define industry-leading practices for data governance. Please see details at https://trufactor.io/data-privacy-and-security
* Carrier-based Combines data from mobile telecommunication carriers, SDK partners, and first-party application partnerships to deliver integrated and uniform view of consumers across physical and digital behavior. Data sources are evaluated against robust criteria of Accuracy, Density, Variety, Density, Lineage, Consent, Scale, and Retention.
* Intelligence-as-a-Service The TruFactor platform converts raw signals daily into application-ready consumer intelligence via: Data Ingestion and Anonymization, Transformation and Structuring, and AI and Optimization Engine.

# Data Schema

Data Format: Parquet

Compression: Snappy

“`
{
“h3_index”: “8626c864fffffff”,
“age_ranges”: {
“18_to_25”: 33.55,
“26_to_35”: 18.61,
“36_to_45”: 16.21,
“46_to_55”: 12.54,
“56_to_65”: 13.75,
“66_to_75”: 3.7,
“76_plus”: 1.63
},
“genders”: {
“male”: 61.71,
“female”: 38.29
},
“ethnicities”: {
“american_indian”: 0.09,
“asian_or_pi”: 4.34,
“black”: 41.76,
“hispanic”: 34.6,
“multiracial”: 0.05,
“white”: 19.16
},
“incomes”: {
“1_to_14999_usd”: 3.63,
“15000_to_24999_usd”: 16.44,
“25000_to_34999_usd”: 4.99,
“35000_to_49999_usd”: 8.73,
“50000_to_74999_usd”: 16.03,
“75000_to_99999_usd”: 22.91,
“100000_to_124999_usd”: 6.93,
“125000_to_149999_usd”: 5.99,
“150000_to_174999_usd”: 2.31,
“175000_plus_usd”: 12.04
}
}
“`

For additional information, please contact <clientservices@trufactor.io>

Heapery Attribution License	Heapery-Private
Category	Geospatial
Data Schema
Support Contact Email Address	support@heapery.com
Data Format
Version number
Language	English
Data Size
Last Updated Date	8/11/2020
Refund Policy	Dataset is free and provided as-is

Heapery Staff

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TruFactor Daily Demographics by Locality (US – Northeast) – Trial

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