TruFactor COVID-19 IntraCounty Geo Mobility (US – Nationwide) – Trial

The COVID-19 IntraCounty Geo Mobility intelligence provides intra-county estimates of how mobility behaviors are changing by demographic group. This intelligence measures the change in travel behavior for a county’s residents by providing a decile distribution of the number of visited census tracts within the county. Travel behaviors for residents within a county by demographic group show how mobility changes by age group daily to inform detailed strategies for retail, CPG, and advertising, as well as investment models and predictions. This segment and local level data, at a daily frequency, is critical for understanding how consumers are changing behaviors in response to news and policies, especially as macro-trends are in flux. As a result, population mobility trends will become even more critical as an early indicator of purchase patterns and economic activity.

This data can also support health, policy, and economic researchers in how mobility behavior is changing at a granular level in response to COVID-19 infection rates and policies such as Stay-At-Home.

For the avoidance of doubt, this dataset does not include user level data.

* Trial data available for each Wednesday from 2/5/20 – 4/08/20
* Source – Carrier CRM, Carrier Network Location, App Location

# Key Benefits
* Demographics based on Telco Carrier CRM, a highly accurate source.
* Includes travel paths for population movements
* Decile distribution within a county allows for finer estimates of mobility changes by leveraging known census tract information.

# Use Cases
* Use mobility patterns to predict economic growth, track activity or measure impact
* Guide investments in retail, CPG, and advertising based on population movements

* Analyze impact of social distancing measures within a county and across age groups

# Verticals
* Retail
* Finance
* Out of Home Advertising
* Public Sector
* Real Estate

# About TruFactor Intelligence
* Privacy and Security TruFactor meets the most rigorous standards of security, privacy, and compliance. TruFactor has collaborated with consumer advocacy groups and incorporated guidelines from multiple federal agencies to define industry-leading practices for data governance. Please see details at https://trufactor.io/data-privacy-and-security
* Carrier-based Combines data from mobile telecommunication carriers, SDK partners, and first-party application partnerships to deliver an integrated and uniform view of consumers across physical and digital behavior. Data sources are evaluated against robust criteria of Accuracy, Density, Variety, Density, Lineage, Consent, Scale, and Retention.
* Intelligence-as-a-Service The TruFactor platform converts raw signals into application-ready consumer intelligence via: Data Ingestion and Anonymization, Transformation and Structuring, and AI and Optimization Engine.

# Data Schema

Data Format:
“`
root
|– home_county: string (nullable = true)
|– age_group: string (nullable = true)
|– visit_deciles: array (nullable = true)
| |– element: float (containsNull = true)
|– visit_deciles_deviation: array (nullable = true)
| |– element: float (containsNull = true)
“`

Compression: parquet

Sample:
“`
{
“home_county”: “26147”,
“visit_deciles”: [
{
“element”: 1
},
{
“element”: 1
},
{
“element”: 1.7999999523162842
},
{
“element”: 2.0999999046325684
},
{
“element”: 3.299999952316284
},
{
“element”: 5
},
{
“element”: 6.800000190734863
},
{
“element”: 9.899999618530273
},
{
“element”: 14.100000381469727
}
],
“visit_deciles_deviation”: [
{
“element”: 0
},
{
“element”: 0
},
{
“element”: 0.4000000059604645
},
{
“element”: 0.30000001192092896
},
{
“element”: 0.4582575559616089
},
{
“element”: 0
},
{
“element”: 0.8717797994613647
},
{
“element”: 0.30000001192092896
},
{
“element”: 0.943398118019104
}
]
}
“`

For additional information, please contact <clientservices@trufactor.io>

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