TruFactor COVID-19 InterCounty Geo Mobility (US – Nationwide) – Trial

The COVID-19 InterCounty Geo Mobility trial intelligence dataset shows all the visited counties (by FIPS code) by a population residing in a home county. This dataset aids in understanding travel behavior across US counties. Travel behaviors can inform strategies for retail, CPG, and advertising, as well as investment models and predictions by showing how consumers are changing behaviors and in response to news and policies. As a result, population mobility trends can serve as an early indicator of purchase patterns and economic activity.

This intelligence could also support epidemiology research for COVID-19 (i.e., SIR models) as well as economic impacts from reduce mobility.

For the avoidance of doubt, this dataset does not include user level data.

* Trial data available for each Wednesday from 2/5/20 – 4/08/20
* Source – Carrier CRM, Carrier Network Location, App Location

# Key Benefits
* Population estimates based on Telco Carrier CRM and location provide a stable panel, wide geographic coverage, and higher accuracy
* Includes travel paths for population movements

# Use Cases
* Use mobility patterns to predict economic growth, track activity and measure impact
* Guide investments in retail, CPG, and advertising based on population movements
* Analyze impact of social distancing measures across counties
* Epidemiology models for disease spread (i.e., SIR models)

# Verticals
* Retail
* Finance
* Out of Home Advertising
* Public Sector
* Real Estate

# About TruFactor Intelligence
* Privacy and Security TruFactor meets the most rigorous standards of security, privacy, and compliance. TruFactor has collaborated with consumer advocacy groups and incorporated guidelines from multiple federal agencies to define industry-leading practices for data governance. Please see details at https://trufactor.io/data-privacy-and-security
* Carrier-based Combines data from mobile telecommunication carriers, SDK partners, and first-party application partnerships to deliver an integrated and uniform view of consumers across physical and digital behavior. Data sources are evaluated against robust criteria of Accuracy, Density, Variety, Density, Lineage, Consent, Scale, and Retention.
* Intelligence-as-a-Service The TruFactor platform converts raw signals into application-ready consumer intelligence via: Data Ingestion and Anonymization, Transformation and Structuring, and AI and Optimization Engine.

# Data Schema

Data Format:
“`
root
|– home_county: string (nullable = true)
|– visited_county: string (nullable = true)
|– visit_percentage: double (nullable = true)
|– visit_deviation: double (nullable = true)
“`

Compression: parquet

Sample:
“`
{
“home_county”: “47113”,
“visited_county”: “47167”,
“visit_percentage”: 0.00115703438389588,
“visit_deviation”: 0.00001469316733541151
}
“`

For additional information, please contact <clientservices@trufactor.io>

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