Strategic Insights: OTC Medicines and CBD for Pain Relief

US consumer survey data results from December 2019 (N = 7,779) covering the OTC (over-the-counter) Medicines market including usage of CBD/Cannabis ingredients for pain relief. Survey data covers Purchase Frequency, Monthly Spend, Retail Channels used (including Online) plus unaided, fill-in-the-blank Brand preferences for:
* Pain Relief – Pills/Capsules
* Pain Relief – Creams/Ointments/Patches
* Antacids
* Cold & Flu Medications
* Cough Medicine
* Fiber Supplements
* Sinus & Allergy Medications
* Vitamin & Minerals

Data is organized by the following demographic segments:
* US 18+
* Men 18+
* Women 18+
* Ages 18-34
* Ages 35-54
* Ages 55+
* Incomes <$50K
* Incomes $50K+

Cross section views of the data are included providing demographic & psychographic profiles (Happiness and OCEAN scores) for the following behavioral segments:
* Regularly Use CBD/Cannabis ingredients for pain relief
* Occasionally Use CBD/Cannabis ingredients for pain relief
* Never Use CBD/Cannabis ingredients for pain relief
* Tylenol Users
* Advil Users
* Aleve Users
* Equate Users
* Store Brand Users for pain relief

Data Uses and Applications:
* Market Share Analysis
* Market Size Analysis
* Competitive Analysis
* Marketing Planning
* Customer Segment Analysis
* Capabilities Presentation
* Strategic Consulting

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