ProsperChina Quarterly is conducted quarterly among over 5,000 Chinese consumers ages 18-54 and covers everything from economic sentiment and shopping behavior to purchase intentions and media usage. Over eleven years of quarterly, trendable database of Chinese consumer behaviors and future intentions is available (from June 2009 to present). The data is anonymous. Zero PII.
Prosper pioneered online surveys of Chinese consumers in 2005. [Please read this PDF](http://www.goprosper.com/PCQuarterlySurveyContents.pdf) for an overview of topics covered in the ProsperChina Quarterly. To review the Data Dictionary, [click here](https://docs.google.com/spreadsheets/d/18zj03ZQMa0pkxTI5lejJhS0jXoxQ7T9qfnhNX-yj0j4/edit?usp=sharing).
The data covers all aspects of the consumers eco-system including:
* Economic attitudes such as sentiment, employment outlook, energy price impacts on spending, deferred spending and more
* Shopping behaviors by retail category
* Planned purchases for next 90 days by merchandise category
* Digital engagement shopping, fashion orientation, lifestyle characteristics and more
* Future purchase intentions for durable goods such as Auto, Home, Electronics, Vacation/travel, Furniture, Home improvement, Appliances and more
* Fast Food: Frequency of visits, Average spend, Restaurant visited most often, Heathy eating habits
* Mobile: Desired features, Purchase plans
* Financial: Credit, Debit, Alternative Payment Methods
* Media Influence to Purchase and Leisure Time Activities
*All questions are not available for the full time period. See Data Dictionary for specifics.*
Data is organized by over 40 consumer demographic and geographic segments including:
* Adults 18-54
* Age: 18-24
* Age: 25-34
* Age: 35-44
* Age: 45-54
* Adults with Children in HH
* Millenials (1983-1998)
* Gen X (1965-82)
* Males by Age
* Male with Children in HH
* Male Millenials (1983-1998)
* Male Gen X (1965-82)
* Females by Age
* Female with Children in HH
* Female Millenials (1983-1998)
* Female Gen X (1965-82)
* HH Income by Ranges
* HH Income Less than 100000 RMB
* HH Income More than 100000 RMB
* Tiers 2 1, 2, 3 and 4
*Bespoke Datasets and Consumer Segments are available upon request. Additional fees apply*
Data Uses and Applications:
* Machine Learning – Training Data Set
* Econometric Analysis
* Market Share Analysis
* Competitive Analysis
* Marketing Planning
* Financial Planning
* Capabilities Presentations
* Strategic Consulting
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| Heapery Attribution License | Heapery-Private |
| Category | Demographics |
| Data Schema | |
| Support Contact Email Address | support@heapery.com |
| Data Format | |
| Version number | |
| Language | English |
| Data Size | |
| Last Updated Date | 8/11/2020 |
| Refund Policy | Refunds not allowed |
