Growing consumer preference for healthier and nutritional beverage options is one of the key factors driving the global powdered soft drinks market. Increasing demand for ready to drinks products due to the hectic lifestyle of consumers will further increase the demand for powdered soft drinks market. Moreover, the availability of low calorie and natural sweeteners powdered soft drinks is paving the way for the health-conscious consumers and thus will further propel the growth of powdered soft drinks in upcoming years. Increasing demand for packed and convenient products like powdered soft drinks among consumers in all age groups will further boost the global powdered soft drinks market. However, the availability of substitutes may hamper the global powdered soft drinks market.
Powdered soft drink is a soft drink that is available in the form of powder and is soluble in water forming a refreshing drink. It is a type of fruit concentrate, which includes added ingredients such as stabilizers, emulsifiers, sweeteners, preservatives and other ingredients, these ingredients altogether develop a consistent product when added with some water or some other liquid. This type of soft drink is prepared by blending the material for flavoring with artificial color, dry acids and others. If the sweetener is added, the consumers only need to add the required amount of carbonated or plain water.
Based on the flavor, Citrus flavor is expected to grow at a higher rate during the forecast period in the global powdered soft drinks market owing to the change in consumer taste and preference. The citrus flavor is divided into lemon, orange and pineapple. Lemon and orange flavor are witnessing a substantial rise from the consumers in the near future. Moreover, manufacturers are introducing different flavors to cater the growing consumer demand for powdered soft drinks in the market.
Based on the packaging, Pouches and Sachets packaging are gaining popularity in the global powdered soft drink market as it is considered as the perceived value for consumers and are light weight when compared with the other packaging methods. These give several advantages to the manufacturers which include flexibility in packaging, enables them to showcase their environment responsibility and also have less shipping cost due to less weight and the ability to fit in a good quantity in the same space. In addition, Sachets packaging is available in various sizes to cater the growing consumer needs in the market.
Based on the distribution channel, Online Stores distribution channel is expected to grow at a higher rate in the global powdered soft drinks market due to the busy lifestyle of consumers and the easy availability of products along with different flavors. Hypermarkets distribution channel provides a variety of products with different nutritional values and flavors of drinks for consumers will further drive the global powdered soft drinks market.
Various notable players operating in the market, include Cargill Inc., Firmenich S.A., Tate & Lyle, Bemis Company Inc., The Kraft Heinz Company, Nestle S.A., PepsiCo Inc., Kerry Plc., Mondelez Inc., Lasco Foods Inc., The Coca-Cola Company, True Citrus Co., among others. Prominent players are expanding their production capacity to expand their product portfolio of powdered soft drinks in the global powdered soft drinks market.
Based on the region, Europe region is expected to grow at a higher rate in the global powdered soft drinks market due to the growing health consciousness among consumers regarding the healthier beverage options. In addition, increasing consumer preference for easy drinking choices for their wellbeing is further propelling the powdered soft drinks market in this region. Asia-Pacific region is also expected to witness a significant growth rate as growing demand for new tastes and brands among consumers and various players are expanding their production in emerging economies such as India and China.
The global powdered soft drinks market has been segmented on the basis of flavor, packaging, distribution channel and key regions. Based on flavor, the market is segmented into mango, citrus, apple and others. The citrus segment is further categorized into lemon, orange and pineapple. Based on packaging, the market is segmented into cartons, pouches & sachets and others. Based on distribution channel, the market is segmented into online stores, hypermarkets, specialized stores and others.
Market Segmentation
Global Powdered Soft Drinks Market by Flavor
* Mango
* Citrus
* Lemon
* Orange
* Pineapple
* Apple
* Others
Global Powdered Soft Drinks Market by Packaging
* Cartons
* Pouches & Sachets
* Others
Global Powdered Soft Drinks Market by Distribution Channel
* Online Stores
* Hypermarkets
* Specialized Stores
* Others
Global Powdered Soft Drinks Market by Region
North America Powdered Soft Drinks Market
* By Flavor
* By Packaging
* By Distribution Channel
* US All-Up Powdered Soft Drinks Market
* Canada All-Up Powdered Soft Drinks Market
Europe Powdered Soft Drinks Market
* By Flavor
* By Packaging
* By Distribution Channel
* UK All-Up Powdered Soft Drinks Market
* Germany All-Up Powdered Soft Drinks Market
* Spain All-Up Powdered Soft Drinks Market
* Rest of Europe All-Up Powdered Soft Drinks Market
Asia-Pacific Powdered Soft Drinks Market
* By Flavor
* By Packaging
* By Distribution Channel
* China All-Up Powdered Soft Drinks Market
* Australia All-Up Powdered Soft Drinks Market
* India All-Up Powdered Soft Drinks Market
* Rest of APAC All-Up Powdered Soft Drinks Market
ROW Powdered Soft Drinks Market
* By Flavor
* By Packaging
* By Distribution Channel
* Brazil All-Up Powdered Soft Drinks Market
* South Africa All-Up Powdered Soft Drinks Market
* GCC countries All-Up Powdered Soft Drinks Market (Saudi Arabia, UAE)
* Rest of world (remaining countries of the LAMEA region) All-Up Powdered Soft Drinks Market
Powdered Soft Drinks Market Leading Players
* Cargill Inc.
* Firmenich SA
* Tate & Lyle
* Bemis Company, Inc.
* The Kraft Heinz Company
* Nestle S.A
* PepsiCo Inc.
* Kerry Plc
* Mondelez, Inc.
* Lasco Foods, Inc.
* True Citrus Co.
* The Coca-Cola Company
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