COVID-19: Brand Recovery Scorecard sample

This product includes both the Brand Economic Mobility Index as well as the Brand Recovery Scorecard.

The Brand Economic Mobility Index is a dynamic measure of consumer commercial shopping behavior and visits to a specific brand’s businesses and up to four of the brand’s competitors by industry and broken out by State and by DMA®️. It measures the pace of economic recovery in each market relative to pre-COVID-19 consumer activity.

The Brand Recovery Scorecard works hand in hand with the Brand Economic Mobility Index and answers the questions of which of the Brand’s customers are returning and how is the Brand doing in comparison to its competitors.

Rate for COVID-19: Brand Recovery Scorecard reports is 10k per month.

a. The Brand Economic Mobility Index is a dynamic measure of consumer commercial shopping behavior and visits to a specific brand’s businesses and up to four of the brand’s competitors broken out by State and by DMA®️. It measures the pace of economic recovery in each market relative to pre-COVID-19 consumer activity.

Economic Mobility Index uses the week of Jan. 20, 2020 as the baseline for pre-COVID-19 activity with a score of 100. It calculates current economic mobility relative to that baseline, for a specific brand and up to four of the brand’s competitors, broken out by State and DMA for each.
– Index results below 100 indicate a reduction in commercial visitation relative to the pre-COVID period. The lower the number, the greater the reductions.
– Index results approaching 100 indicate commercial visitation is increasing and getting closer to pre-COVID activity.
– Index results above 100 indicate higher commercial visitation than pre-COVID activity.

b. The Brand Recovery Scorecard works hand in hand with the Brand Economic Mobility Index and answers the questions of which of the Brand’s customers are returning and how is the Brand doing in comparison to its competitors.

The Brand Recovery Scorecard provides detailed metrics such as:

– Pre-Period Customers Returning
– Pre-Period Customers Not Returning and migrating to up to 4 Competitors
– Pre-Period Loyalists Returning
– Pre-Period Loyalists Not Returning and migrating to up to 4 Competitors
– New Customers
– New Customers migrating from up to 4 Competitors
– Share of Foot Traffic (against up to 4 competitors) broken out Nationally
– Returning Customers segmented Regionally and by:

1. Pre-Period All Customers
2. Pre-Period Loyalists
3. Pre-Period At Risk Customers

– Returning Customers Competitive (up to 4) Comparison broken out Regionally
– All Customers Not Returning broken out by up to 4 Competitors Nationally and Regionally
– Loyalists Customers Not Returning broken out by up to 4 Competitors Nationally and Regionally
– At Risk Customers Not Returning broken out by up to 4 Competitors Nationally and Regionally
– New Customers Not Returning broken out by up to 4 Competitors Nationally and Regionally
– Share of Foot Traffic (against up to 4 competitors) broken out Nationally

1. Pre-Period SoFT
2. Current SoFT

– Share of Foot Traffic (against up to 4 competitors) broken out Regionally

About NinthDecimal Data:

– Largest and most accurate location footprint in the U.S.
– Most precise store boundary data available on the market, leveraging a full time cartography team
– GDPR and CCPA compliant

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