Visits measure real world visitation patterns of users at physical locations of commercial business listings in the US. This dataset includes the projected counts of users at major retailers aggregated at a nationwide level (i.e., all Walmart branded outlets are combined). Complete list of retailers included in this TRIAL dataset listed below.
For the avoidance of doubt, this dataset does not include user level data.
For other store outlets or for more disaggregated data, please reach out to clientservices@trufactor.io.
* Physical visits available for: 10/1/18 – 4/30/20
* Physical visits Brands: Costco, CVS, Home Depot, Kroger, Lowes, Target, Walgreens, Walmart, Whole Foods. Other retailers available on request.
* Source – Carrier CRM, Carrier Network Location, App Location
# Use Cases
* Investment analytics for Financial Services companies
* Inform marketing and advertising spend
* Location analysis and site selection
* Competitor analysis and benchmarking
# Verticals
* Financial Services
* Retail
* CPG
* Real Estate
# Key Benefits
* Integrated Dataset Understand Growth, Usage, Engagement to identify early indicators of recovery. Single dataset provides unified view of consumers (demographic, location, web, and mobile app behavior).
* Consumer Behavior Across Channels Measure consumer behavioral changes with in-store and online visits, engagement, and churn, over time (in any store, on any site, or by key demographics).
* Persistent Panel Track trends over time to identify what “sticks” in New Normal based on consistent panel of ~35M users.
* Macro-View Gauge activity across businesses and sectors for complete market view or use granular data to measure which localities are recovering first.
# About TruFactor Intelligence
* Privacy and Security TruFactor meets the most rigorous standards of security, privacy, and compliance. TruFactor has collaborated with consumer advocacy groups and incorporated guidelines from multiple federal agencies to define industry-leading practices for data governance. Please see details at https://trufactor.io/data-privacy-and-security
* Carrier-based Combines data from mobile telecommunication carriers, SDK partners, and first-party application partnerships to deliver an integrated and uniform view of consumers across physical and digital behavior. Data sources are evaluated against robust criteria of Accuracy, Density, Variety, Density, Lineage, Consent, Scale, and Retention.
* Intelligence-as-a-Service The TruFactor platform converts raw signals into application-ready consumer intelligence via: Data Ingestion and Anonymization, Transformation and Structuring, and AI and Optimization Engine.
# Data Schema
Data Format: CSV
Schema
Column|Description|Example
—-|—–|—-|
date|Date of event |20190927
ticker_name|Ticker for associated business (if available)|WMT
business_name|Business name|Walmart
channel_base | Represents channel of visit| PHYSICAL, DIGITAL
visitor_count|Daily nationwide number of visits to the physical locations of the business. |2,498,675
For additional information, please contact <clientservices@trufactor.io>
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| Heapery Attribution License | Heapery-Private |
| Category | Geospatial |
| Data Schema | |
| Support Contact Email Address | support@heapery.com |
| Data Format | |
| Version number | |
| Language | English |
| Data Size | |
| Last Updated Date | 8/11/2020 |
| Refund Policy | Dataset is free and provided as-is |
