Loading

Unacast Neighborhood Insights – Sample

At Unacast, we recognize the need for simplicity through clear and actionable insights. Our interactive Neighborhood Insights tool zooms into any area in the US, down to the census block group level, and illustrates the area’s vitality via simplified metrics. Check it out here: [https://www.unacast.com/covid19/covid-19-neighborhood-insights](https://www.unacast.com/covid19/covid-19-neighborhood-insights)

The recovery metrics in Neighborhood Insights aims to describe changes in traffic with focus on traffic recovering back to normal/expected levels. It currently does so through these metrics:

Traffic compared to last year

Trend adjusted difference in traffic from previous years. The difference is expressed as percentage increase/decrease from the baseline.

Slope

Medium Term Trend estimated on the weekly percentage difference over 4 weeks. A positive value signals a closing of the gap between traffic trends this year vs prior year.

Momentum

The short term momentum of weekly percentage difference. It indicates if a trend is still active recently or a trend reversal is possibly developing.

Recovered

Binary flag indicating if a census block group is considered “recovered”. The recovery goal is met if a week can be observed that is very similar to the baseline one year prior. The flag can be lost again if it no longer meets the criteria for “recovered”.

Schema

Name | Type |Description |Example
—-|—–|——————|————-
area | STRING | 12 digit fips code – uniquely identifies each census block group | ‘290899601002’
county_fips | STRING | 5 digit FIPS code (state FIPS + county FIPS) to uniquely identify counties | ‘01001’
msa_id | STRING | Unique identifier for a metro- or micropolitan area | ‘33860’
state_fips | STRING | 2 digit FIPS code for states | ’01’
date | STRING | Date YYYY-MM-DD | ‘2020-05-01’
visitor_type | STRING | Dwell type categories | ‘RESIDENTS’
traffic_diff_weekly_perc | STRING | Trend-adjusted difference in traffic compared to previous year (as percentage) | -34.0
slope | STRING | 4 week trend of weekly percentage difference| -0.094979737194864342
momentum | STRING | Short term momentum of weekly percentage difference| 0.94937860206979163
recovered | STRING | Binary flag indicating if a CBG is considered “recovered” | 1
low_volume_flag | STRING | Binary flag indicating low traffic in a particular period | 0
outlier_flag | STRING | Binary flag indicating a likely data outlier | 1

Want to explore? Check out our [Neighborhood Insights tool](https://www.unacast.com/covid19/covid-19-neighborhood-insights) to understand when and where recovery is happening.

For more details, refer to our [blog post](https://www.unacast.com/post/unacast-launches-neighborhood-insights-for-retail-and-real-estate-professionals) or contact us at [partnerships@unacast.com] (mailto:partnerships@unacast.com).

Heapery Attribution License Heapery-Private
Category
Data Schema
Support Contact Email Address support@heapery.com
Data Format
Version number
Language English
Data Size
Last Updated Date 8/11/2020
Refund Policy Dataset is free and provided as-is