TruFactor Daily Visits for 24 Hour Fitness (US Nationwide) – Trial

This dataset includes the projected count of users at over 400 24 Hour Fitness
locations across the US. The data is aggregated by state (all 24 Hour Fitness
branded outlets are combined).

TruFactor derives the number of users from observed counts that have been
filtered for exclusion and anonymized to ensure users cannot be re-identified.
Projections are extrapolated from US Census data using our proprietary
algorithm. For the avoidance of doubt, this dataset does not include user level
data.

For other Fitness/Gym brands or outlets (i.e., Anytime Fitness Crunch Fitness
Curves International Equinox Fitness Gold’s Gym, Snap fitness, Orangetheory
Fitness) or for more disaggregated data, please reach out to
clientservices@trufactor.io. Data can be provided for 20+ Fitness/Gym brands and
at different levels of granularity or aggregation.

* Available for January 1, 2020 to April 14, 2020
* Source – Carrier CRM, Carrier Network Location, App Location

# Key Benefits
• Broad US coverage
• High quality data sourced from Telco Carrier Networks and Mobile Apps
• Highly accurate population estimates verified through deterministic subscriber
counts from the Telco Carrier Network

# Use Cases
• Support investment decision models for Financial Services companies
• Inform marketing and advertising spend
• Location analysis and site selection
• Competitor analysis and benchmarking

# Verticals
* Financial Services
* Fitness Centers
* CPG
* Real Estate

# About TruFactor Intelligence
* Privacy and Security TruFactor meets the most rigorous standards of
security, privacy, and compliance. TruFactor has collaborated with consumer
advocacy groups and incorporated guidelines from multiple federal agencies to
define industry-leading practices for data governance. Please see details at
https://trufactor.io/data-privacy-and-security
* Carrier-based Combines data from mobile telecommunication carriers, SDK
partners, and first-party application partnerships to deliver an integrated
and uniform view of consumers across physical and digital behavior. Data
sources are evaluated against robust criteria of Accuracy, Density, Variety,
Density, Lineage, Consent, Scale, and Retention.
* Intelligence-as-a-Service The TruFactor platform converts raw
signals into application-ready consumer intelligence via: Data Ingestion
and Anonymization, Transformation and Structuring, and AI and Optimization
Engine.

# Data Schema

Data Format: CSV

Sample:
“`
{
“state”: “CA”,
“date”: “2020-04-01”,
“location_count”: 237,
“proj_user_count_1day”: 124803,
“proj_user_count_moving_avg_7day”: 128907,
“proj_user_count_index_7day”: 0.42
}
“`

state: The state abbreviation

date: The date the visits occurred

location_count: The number of locations, within the state, used in the data
projections

proj_user_count_1day: The projected count of users for the given date

proj_user_count_moving_avg_7day: The average projected count of users over a
moving 7 days

proj_user_count_index_7day: A 7 day average projection count of users
visiting the locations index relative to the daily average projected count of
users from January 5, 2020 – February 1, 2020.

For additional information, please contact <clientservices@trufactor.io>

Heapery Attribution License	Heapery-Private
Category	Geospatial
Data Schema
Support Contact Email Address	support@heapery.com
Data Format
Version number
Language	English
Data Size
Last Updated Date	8/11/2020
Refund Policy	Dataset is free and provided as-is

Heapery Staff

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TruFactor Daily Visits for 24 Hour Fitness (US Nationwide) – Trial

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