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TruFactor Daily Locality Index (US – South) – Trial

This TRIAL DATASET includes the projected count of users at the Locality level across the US – South region for a single day. Locality is represented by Resolution 6 H3 Indexes, each covering an area of 36 square kilometers. TruFactor derives the aggregation from observed counts that have been filtered for exclusion and anonymized to ensure users can not be re-identified. Projections are extrapolated from US Census data using our proprietary algorithm. For the avoidance of doubt, this dataset does not include user level data.

This dataset enables population density analysis across localities. The “TruFactor Daily Demographics by Locality” dataset delivers corresponding demographics of populations in each locality.

* Available for ~39k resolution 6 H3 indexes
* Source – Carrier Network Location, Mobile App Location

# Key Benefits
* Broad regional coverage
* High quality data sourced from Telco Carrier Networks and Mobile Apps
* Highly accurate population estimates verified through deterministic subscriber counts from the Telco Carrier Network

# Use Cases
* Inform marketing and advertising spend
* Support investment models of consumer demand
* Location analysis and site selection
* Estimate demand for services

# Verticals
* Retail
* Commercial Real Estate
* Urban Planning and Transportation

# About TruFactor Intelligence
* Privacy and Security TruFactor meets the most rigorous standards of security, privacy, and compliance. TruFactor has collaborated with consumer advocacy groups and incorporated guidelines from multiple federal agencies to define industry-leading practices for data governance. Please see details at https://trufactor.io/data-privacy-and-security
* Carrier-based Combines data from mobile telecommunication carriers, SDK partners, and first-party application partnerships to deliver integrated and uniform view of consumers across physical and digital behavior. Data sources are evaluated against robust criteria of Accuracy, Density, Variety, Density, Lineage, Consent, Scale, and Retention.
* Intelligence-as-a-Service The TruFactor platform converts raw signals into application-ready consumer intelligence via: Data Ingestion and Anonymization, Transformation and Structuring, and AI and Optimization Engine.

# Data Schema

Data Format: Parquet

Compression: Snappy

“`
{
“h3_index”: “8626c864fffffff”,
“users”: “14563145”
}
“`

h3_index: An ID representing a hexagonal geographical shape. Levels of resolution determine the area covered by the Hexagonal boundary

users: An extrapolated population count for each locality basis a proprietary algorithm

For additional information, please contact <clientservices@trufactor.io>

Heapery Attribution License Heapery-Private
Category
Data Schema
Support Contact Email Address support@heapery.com
Data Format
Version number
Language English
Data Size
Last Updated Date 8/11/2020
Refund Policy Dataset is free and provided as-is